Lays on Social: Snack & Share

Fizzing your Digital Presence

Welcome to the world of Lay’s, where innovation meets flavor and every bite is a moment of pure indulgence. Our objective of the showcase was to savour the flavours and experience the joy that Lay’s brings.

We challenged ourselves to transform a traditional traffic signal by replacing the yellow light with the iconic Lay’s logo. This creative twist symbolizes the irresistible temptation of Lay’s, capturing the attention of snack lovers on the go. With each glance at the signal, the craving for Lay’s intensifies, reminding viewers that Lay’s is the perfect snack companion for any journey.

We imagined a Lay’s packet adorned with wings, representing the addictive and uplifting nature of Lay’s flavours. We invited users to Indulge in the crispy goodness of Lay’s and experience how its flavours can elevate their taste buds.

To interact with our users, we created an engaging post with their friends and followers on social media. To Celebrate the joy of snacking and sharing moments with Lay’s, as it becomes a delightful conversation starter and a source of connection.