How Indian Small Businesses Use AI to Compete with Big Brands:

Case Study: The Way Indian Small Businesses Compete with Big Brands Using AI

In India, smaller companies are now leveraging artificial intelligence to expand their operations
and compete with larger corporations. Artificial intelligence enables them to work more
intelligently, save time, and provide improved services to their customers despite limited
budgets.
Indian Small Businesses are resorting to AI.
Most of the small businesses in India are experimenting with AI: Around 78% are currently using
or piloting AI applications.
AI boosts revenue: The overwhelming majority of these companies, 93%, report that AI boosts
their revenue.
Improves customer experience and marketing: Most use AI to market better and to serve
customers more quickly.
Real-Life Instances of AI in Small Enterprises in India

1. Online Stores & Retail
   Small retailers and online vendors utilize AI-powered chatbots to respond to customers’ inquiries
   in a timely manner, even when they are not in business. It ensures customers obtain instant
   assistance and remain satisfied.
2. Agriculture
   One such organization is CropIn, which applies artificial intelligence to satellite images to assist
   farmers in growing healthier crops and minimizing losses. Farmers are able to make more
   intelligent choices about their lands.
3. Insurance and Finance
   HDFC ERGO uses apps with AI to recommend ideal insurance policies to consumers and assist
   them in registration in an effortless way. Insurance becomes quicker and easier to buy.
4. Content and SEO
   Startups such as Scalenut leverage AI to generate content and enhance Google rankings. This
   makes smaller companies more noticeable online with minimal investment in marketing.
   Indian Small Businesses’ Challenges with Artificial Intelligence
   Most fear falling behind if they don’t embrace AI shortly.
   Maintaining pace with constantly evolving technology is challenging.
   Others have trouble keeping all their technology in order
   5. What’s Next?
   Most Indian SMEs are optimistic. They are expecting that AI will assist them in expanding
   significantly in the coming years by enabling them to engage with customers better and manage
   their business in an improved way.